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young people for

Overview

a new look and feel for a 14-year-old non-profit developing the nation's next generation of progressive global leaders

What We Did

  • Logo + Brand Identity
  • Web Design
  • Print + Digital
  • Event Collateral

Industry

  • non-profit
the challenge

defining a unified and relevant visual language that resonates with diverse stakeholders nationwide

When we met with the Young People For executive director Christin 'Cici' Battle, she was very clear that the YP4 brand had fallen out of touch with the times. The organization was undergoing a promising culture shift and needed to realign its visual representation to revitalize key stakeholders, from staff, board members, to Fellowship Alumni, future Fellows, donors, and more.

Our Approach

defining a unified and relevant visual language that resonates with diverse stakeholders nationwide

When we met with the Young People For executive director Christin 'Cici' Battle, she was very clear that the YP4 brand had fallen out of touch with the times. The organization was undergoing a promising culture shift and needed to realign its visual representation to revitalize key stakeholders, from staff, board members, to Fellowship Alumni, future Fellows, donors, and more.

“relenquishing creative control was hard, but so worth it”

Working with The Gild Agency was easily the best decision I made in my rebranding process. Repositioning a brand is more involved than throwing together a new color palette and logo; the way TGA guided us through the brand strategy process is what's missing in a lot of small businesses and brands. I had no idea of what I wanted in a name and needed help articulating where I wanted to go. I honestly could not have found such clarity and confidence in my new brand without TGA in my corner.

latoya
CHRISTIN ‘CICI’ BATTLE
executive director

Next Case Study

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© The Gild Agency. All Rights Reserved.

  • About
  • Work
  • Contact
  • newsletter

© The Gild Agency. All Rights Reserved.

  • About
  • Work
  • Contact
  • newsletter

© The Gild Agency. All Rights Reserved.