After 14 years as Lamb’s Bread Vegan Cafe, Opportunity to develop a more dynamic brand with a new name and visual identity, complete building remodel, expanded menu, and the addition of a new mobile food truck.
We worked closely with the owner and entire team to uncover a fuller brand story. What emerged was a name change from Lamb’s Bread Vegan Cafe to A Peace of Soul Vegan Kitchen, speaking to the plant-based comfort food the restaurant is nationally renowned for, while also reflecting the life and dining aspirations of their largely conscious consumer customer-base.
Jessica E. Boyd
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